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Synopsis: Branding es uno de los términos del marketing que se pusieron de moda durante los años de De hecho, todo el mundo está convencido de. Las 22 Leyes Inmutables de La Marca by Al Ries, , available at Book Depository with free delivery worldwide. Trad. de: The 22 inmutable laws of branding. how to build a product or service into a world-class brand. Las 22 leyes inmutables de la marca: cómo convertir un producto o un servicio en una marca mundial. Front Cover. Al Ries, Laura Ries.

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But you need to figure out how to create that love. Violate them at your own risk.

Prime Now Entrega en 1 hora En miles de productos. A hugely entertaining element is simply that the reader has been fast forwarded through corporate strategies tried, failed and successful.

The Law of Mortality — No brand will live forever. Email address subscribed successfully.

Las 22 leyes inmutables by leidy cortes garcia on Prezi

Detalles del producto Tapa blanda: Kindle Direct Publishing Publica tu libro en papel y digital de manera inmutab,es.

El amor con las marcas tiene mucho que ver con el poder de decidir sobre esas marcas. Ditto the BlackBerry user. How does the marketing professional find success? The Law of Extensions — The easiest way to destroy a brand is to put his name to everything. Next you can then try to understand the laws as they would be applied today.


From the Law of Leadership, to The Law of the Category, to The Law of the Mind, these valuable insights stand the test of time and present a clear path to successful products. In both cases you should know how to switch cookies back on! Al and Jack propose sl the marketing world is governed by 22 laws that they based on their experience.

Success is achieved in decades, not months or years. If you have persistent cookies enabled as well, then we will be able to remember you across browser restarts and inmutabkes reboots. The Law of Credentials — The crucial ingredient for the success of any brand is its vindication of authenticity.

Precisamente estaba leyendo ese articulo hoy en la escuela en AdAge Hay mucho que discutir en base a ese tema, y Ries lo supo explicar en muy breves palabras, y muy sencillas. But why do people drink Coke instead of Pepsi?

The Law of the Generic — One of the quickest route to failure is to use a generic name for a brand. Hard to believe that there are 22 ‘immutable’ anythings about any topic.


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For many marketers, they think it has to do with the brand or the size of their budget. The Law of Quality — Quality is important, but brands are not built only with quality.

Look at the history of Volkswagen, the first small car. La entrada no fue enviada.

The 22 Immutable Laws Of Branding – Al Ries

Like most things Tim Ferris, there is more sizzle than steak here. Red Bull in energy drinks. Their consulting jobs have taken them across the globe to work in new emerging markets, evolving markets and in the ever-changing global market.

Like xl other readers I found this book via Tim Ferris’s blog.

Xl Law of Shape — A logo should be designed to meet the eyes. Authentication ends after about 15 minutues of inactivity, or when you explicitly choose to end it. The Law of Singularity —The most important aspect of a brand is its concentration on a single idea. The brand that has the best advertising wins.