Site Loader

New book from the SAS Press Series: CRM Segmentation and Clustering Using SAS Enterprise Miner. Understanding the customer is critical to your company’s. CRM Segmentation and Clustering Using SAS Enterprise Miner by Randall S. Collica, , available at Book Depository with free. Understanding the customer is critical to your company’s success. In this instructive guide, Randy Collica employs SAS Enterprise Miner and the most commonly.

Author: Gak Dijora
Country: Turkey
Language: English (Spanish)
Genre: Personal Growth
Published (Last): 3 August 2006
Pages: 37
PDF File Size: 12.25 Mb
ePub File Size: 8.38 Mb
ISBN: 541-9-31153-958-6
Downloads: 94994
Price: Free* [*Free Regsitration Required]
Uploader: Kir

We can notify you when this item is back in stock. The book, with a foreword by Michael J. Additionally, professors and students will find the book well suited for a business data mining analytics course in an MBA program or related course of study. Part 1 reviews the basics of segmentation and clustering at an introductory level, providing examples from a variety of industries. Part 3 goes beyond traditional segmentation practices to introduce recommended strategies for clustering product affinities, handling enerprise data, and incorporating textual records into your predictive model with SAS Text Miner software.

Customer Segmentation and Clustering Using SAS Enterprise Miner, 2nd Edition

For those who seek practical techniques and rich examples for applying statistical concepts to common marketing and CRM challenges, this book is destined to become an essential reference. The ease and precision with which these techniques are explained will be appreciated by marketers, managers, analysts, and anyone else whose role it is to turn customer data into actionable knowledge.

Collica is a senior business and data mining analyst at Hewlett-Packard, where he uses data mining techniques for targeted marketing and customer analytics in the Customer Data and Knowledge Services department. Step-by-step examples and exercises clearly illustrate the concepts of segmentation and clustering in the context of CRM.

  FILIPPO ARREDI COSTRUZIONI IDRAULICHE PDF

Description Minerfm the customer is critical to your company’s success.

CRM Segmentation and Clustering Using SAS Enterprise Miner

Looking for beautiful books? Understanding the customer is critical to your company’s success. You will learn how enterpries segment customers more intelligently and to achieve, or at least get closer to, the one-to-one customer relationship that today’s businesses want.

The Best Books of Cluwtering, is sectioned into three parts. Part 2 offers an in-depth treatment of segmentation with practical topics such as when and how to update your models and clustering with many attributes. By using our website you agree to our use of cookies. This straight-forward guide will appeal to anyone who seeks to better understand customers or prospective customers.

Goodreads is the world’s largest site for readers with over 50 million reviews.

Other books in this series. This straight-forward guide will appeal to anyone who seeks to better understand customers or prospective customers. Part 3 goes beyond traditional segmentation practices to introduce recommended strategies for clustering product affinities, handling missing data, and incorporating textual records into your predictive model with SAS Text Miner software.

Berry, is sectioned into three parts.

Additionally, professors and students will find the book well suited for a business data mining analytics course in an MBA program or related course of study. We use cookies to give you the best possible experience.

SAS Institute- Computers – pages. My library Help Advanced Book Search. You will learn how to segment customers more intelligently and to achieve, or at least get closer to, the one-to-one customer relationship that today’s businesses want. He earned a B. Read, highlight, and take notes, across web, tablet, and phone. You should understand basic statistics, but no prior knowledge of data mining or SAS Enterprise Miner is required.

  BIRDIE EML PDF

CRM Segmentation and Clustering Using SAS Enterprise Miner : Randall S. Collica :

Randy has developed customer scoring models, as well as models to estimate corporate IT spending for use in tactical and strategic customer and prospect business intelligence.

The book, with a foreword by Michael J. Part 1 reviews the basics of segmentation and clustering at an introductory level, providing examples from a variety of industries.

Account Options Sign in. You should understand basic statistics, but no prior knowledge of data mining or SAS Enterprise Miner is required. Part 2 offers an in-depth treatment of segmentation with practical topics such as when and how to update your models and clustering with many attributes.

Product details Format Paperback pages Dimensions No eBook available Amazon. Book ratings by Goodreads.

Review quote “Using nontechnical terms, this book skillfully guides the user sfgmentation the powerful SAS Enterprise Miner software to answer critical questions such as ‘What are the characteristics of my best customers? Step-by-step examples and exercises clearly illustrate the concepts of segmentation and clustering in the context of CRM.

CRM Segmentation and Clustering Using SAS Enterprise Miner – Randall S. Collica – Google Books

You will learn how to segment customers more intelligently and to achieve, or Check out the top books of the year on our page Best Books of Visit our Beautiful Books page and find lovely books for kids, photography lovers and more.

Home Contact Us Help Free delivery worldwide. We’re featuring clusteing of their reader ratings on our book pages to help you find your new favourite book.